How Entrepreneurs can showcase their ‘investability’
Every Entrepreneur expects to have to justify to an investor why the are deemed to be ‘investable’. The only problem is that one person’s pitch deck or ideal business model, is another’s nightmare.
So how do you reconcile all the different views and get your message across in the right way?
At myNexus Platform we believe that Entrepreneur and Investreneur relationships flourish better because we understand that ultimately it’s all about good relationship fit. That means being honest with your prospective connexions and putting your strengths and weaknesses up front. This way you start on an equal footing to exchange resources – remember that the sum of the parts is greater than the whole, and everyone should benefit from a good relationship.
The old-fashioned formal pitch has a lot of bias, so we’ve designed a combined approach to ensure that your profile gives just the right amount of information to avoid wasting time meeting with people that aren’t a good fit.
Introducing the myNexus Investability Showcase
Every Entrepreneur profile on the myNexus Platform has an ‘Investability Showcase’ which is a series of key questions about you and your business, created by Investreneurs.
They are designed to elicit the right amount of information to help an Investreneur assess in a very short space of time:
- What your level of experience is
- What you might need from them
- Why you’re a good fit
- How you might add value to each other
- What additional information they might want
All of these points can be evaluated by looking at the content you provide, how saliently you communicate, and the depth and breadth of your responses. For this reason we deliberately limit each field to 200 words. This stops you from ‘waffling on’ too much and focuses your answers to the most important points.
Our top tip for completing the showcase is that you don’t have to put everything in here – it’s supposed to give the Investreneur enough information to understand your business, and decide whether they want to know more. Plus, you also have the Pitch Showcase to communicate additional information through a pitch deck and a pitch video.
Completing your showcase
Part I: Proposition and barriers to growth (requires BASIC account)
|Describe your business in 280 characters||Everyone should be able to describe their business in a ‘tweet-sized’ description. This is your one or two sentence elevator pitch.|
|What is the problem you are solving and for who?||This is the vision and purpose of your organisation, as well as the customers/markets that you service. Another way to ask this question is why do you exist beyond making money?|
|Describe your products and services||Fairly straightforward on the face of it, this should make sense with the section above. Your products and services are essentially how you are addressing the problem already described.|
|What are the issues/barriers that prevent you from starting or growing?||Be honest! An Investreneur cannot help you if they don’t know what is missing. If you need money, what is that money for? If you need other things, help the reader understand why.|
Part II: Market and partners for growth (requires a PLUS account)
|Describe your main competitors||This isn’t just a case of who you compete with, but also why your customers would chose you over them.|
|Describe the size, shape and dynamic of the market||Opportunity size is important for an Investreneur. They need to know if you understand your market, how competitors react, and how susceptible that market is to change or current conditions.|
|Who are the partners/organisations that you rely on or would accelerate your growth?||Demonstrating an understanding of the relationships that support your success is vital. Perhaps it’s suppliers, or target sales partners that are essential to your growth.|
Part III: Resources and enablers for growth (requires a PRO account)
|How does the business make money?||The $64m question! What’s your business and financial model? This could be about your revenue streams, your cost base construction, or your margins. Explain why it’s a feasible business.|
|Describe any intellectual property (copyright, patents, trademarks, etc)||IPR is important in many industries, but sometimes you might have a unique process or know-how that could be key to the value of the business. Be careful not to give the whole game away, but you can describe what you’ve got without saying exactly what it is or how it works. e.g. We have a proprietary matching algorithm.|
|Tell us about the team and experience of key individuals||In short: why are you the right people to achieve this vision? What experience is important to demonstrate viability? Remember you can add key team members to your account profile and their LinkedIn URLs so you don’t need all the detail.|